^{PROJECT 5.}  

SM LEGAL

Identity for the law firm specialized in social networks, Social Media Legal. SML breaks with tradition to improve the way legal services are provided. The name is mixed with the communication and the virtual symbology and ends up being a variable identity that changes depending on the support. The gestures of classical law, such as stamping to authenticate a document or having folders for bureaucracy, are transformed and adapted to the present day to give practicality and logic to the graphics. Being a law firm focused on the online enviroment, for the shooting we wanted to make a reference to the home office dress code: wearing half suit, half pijamas.